Terms of use

Privacy policy & terms of use

Please read carefully before using this site. This site is owned and operated by The Bike Shop, Inc., which operate, if applicable, the online store (“Store”) portion of the site, (collectively “We”, “Us” or “Our”). By using this site, you signify your agreement to the Privacy Policy and Terms of Use. If you do not agree with these terms, please do not use this site. We reserve the right, at Our discretion, to change, modify, add, or remove portions of these terms at any time. Please check periodically for changes. Your continued use of this site following the posting of changes to these terms will signify your acceptance of the revised terms. They were last updated on December 30, 2019.

Privacy Policy

Your privacy on the Internet is important to Us. As a part of the operation of this site, We gather certain types of information about users. We want you to know the types of information We gather and what we do with it.

Information We Collect

We collect two general types of information from users: personal data (such as names and e-mail addresses); and aggregate data (such as information about traffic patterns on this site; for example, how many users log into this site on a daily basis).

Personal Data

Personal data is collected when users provide information to Us, for example in registering for electronic newsletters or other membership services, in answering surveys, purchasing items from the Store, registering to bid on items available at an online auction, and/or registering for contests and other promotional opportunities provided by Us. When you register or request information on this site, We generally need you to provide your name, e-mail address, mailing address, day phone number and credit card information (only when ordering products at the Store), as well as create a username and password. In addition, if you send Us personal correspondence, such as e-mails or letters, We may collect such information into a file specific to you.

Aggregated Information and Usage Information

Aggregate information, such as which page users access and information volunteered by users, such as survey information and/or site registration information, is collected through various methods. In the course of using Our site, We also automatically track certain information about you. This information includes the URL that you just came from, which URL you next go to, what browser you are Using, and your IP address. An IP address is a number that is automatically assigned to your computer whenever you’re surfing the web. Web servers, the computers that “serve up” web pages, automatically identify your computer by its IP address, and when you request a page from Us, Our servers log your IP address. We do not link IP addresses to anything personally identifiable, so although your session will be logged, you will remain anonymous to Us.

Use of Cookies

Please refer to our cookie policy for details.

Use of Information Collected by Us

We use both the personal and aggregated and usage information We collect for multiple purposes. For example, We collect this information for fulfilling orders and prizes, administering information requests and providing information services, tracking/verifying compliance with Our policies as well as federal, state and local laws, and for editorial and feedback solicitation purposes. We may use your e-mail address and, in rare situations, your mailing address or phone number, to contact you regarding customer service issues or billing matters. Personal and aggregated information is also used to: improve the content of the Store; perform system administration activities; customize the content and/or layout of the Store for each individual user; and notify users about updates to the Store or promotional offers or opportunities that We believe will be of interest to you. We will always try to provide you with an opportunity to decline this service when such information is requested from you online. If you later decide you would rather not receive this information, or would like to opt-out of any other information request or distribution, you may also update your account information on the applicable portion of this site or simply reply to any e-mail sent to you and type UNSUBSCRIBE as the subject of your reply or in the message of the e-mail. We may also use your information and activity on the site to resolve disputes, troubleshoot problems and enforce Our Terms of Use.

Disclosure of Collected Information to Third Parties

We do not sell, trade, rent or otherwise provide your personal data to third parties without prior permission from you, provided however, that third parties does not include Our subsidiaries, affiliates, licensees, partners, website hosting partners or other parties who assist Us in operating this site. We may, however, share your data in an aggregate format, as well as aggregate usage information, with third parties for both advertising and promotional purposes. Further, We cooperate with all law enforcement inquires, and with all third parties, to enforce their intellectual property or other legal rights.

Links to Other Sites

It is important to note that this site might contain links to other sites, and that those sites may not follow the same privacy policies as Us. For instance, if you clicked on an advertisement on Store, this might take you away from this site and to an entirely different site. This includes links to advertisers, bicycle dealers, content providers, and business partners, who may use Our name and/or logos as a result of a co-branding or other agreement. These sites may send their own cookies to you, and may collect data and make uses of it that We would not. We do not control these sites or use, or bear any responsibility or liability for them.


The security of all personally identifiable information associated with users of this site is of great concern to Us. We implement a variety of security measures to maintain the safety of your personal information. Once We receive your transmission, We use reasonable efforts to ensure its security on Our systems. When credit card information is transmitted, We use SSL (secure socket layer) encryption technology. Any account information you enter on this site is password-protected so that only you can access it. You should not divulge your password or user identification number to anyone. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while We strive to protect your personal information, We can’t ensure or warrant the security of any information you transmit to Us, and you do so at your own risk.

Terms of Use

Ownership; Restrictions on Use of Materials The entire content included in this site, including but not limited to text, graphics or code, is owned by or licensed to Us. We reserve the right to make changes to the content of this site at any time without notice, including with respect to our products, equipment, specifications, models, colors, and materials. You may download, view, and print text and graphics from this site, provided that such content is only used for informational, non-commercial purposes, and is not modified or altered in any way. Except as expressly provided herein, you may not use, download, upload, copy, print, display, perform, reproduce, publish, license, post, transmit or distribute any information or content from this site in whole or in part without Our prior written permission. AMG Bike, Bontrager, Gary Fisher are registered trademarks of The Bike Shop, Inc. dba AMG Bike . Other trademarks, service marks, slogans, logos and trade names identified on this site are either Our trademarks or trademarks of a third party licensor or other provider. None of these marks, names or logos may be used without the prior written consent of their owner.


“Forum” means a chat area, bulletin board, or e-mail function offered as part of this site. Harassment in any manner or form on this site, including via e-mail and chat or by obscene or abusive language, is strictly forbidden. You shall not upload to, distribute through, or otherwise publish on or through this site any content that is libelous, defamatory, infringing, obscene, pornographic, threatening, invasive of privacy or publicity rights, abusive, illegal, or otherwise objectionable that would constitute or encourage a criminal offense, violate the rights of any party, or otherwise give rise to liability or violate any law. The Forums shall be used only in a noncommercial manner. You shall not, without Our express approval, distribute or otherwise publish any material containing any solicitation of funds, promotion, advertising, or solicitation for goods or services. By uploading materials to any Forum or submitting any materials to Us, you automatically grant us a perpetual, royalty-free, irrevocable, nonexclusive right and license, subject only to express restrictions set forth in Our Privacy Policy, to use, reproduce, modify, adapt, publish, translate, create derivative works from, and distribute such materials or incorporate such materials into any form, medium, or technology now known or later developed throughout the world.

We do not and cannot review all communications and materials posted to or created by users accessing Our site and are not in any manner responsible for the content of these communications and materials. We reserve the right, however, to block or remove communications or materials that We determine to be (a) abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or other intellectual property right of another, or (d) offensive or otherwise unacceptable to Us in Our sole discretion.

EU/US Privacy Shield and Swiss – U.S. Privacy Shield Framework Statement

The Bike Shop, Inc., together with its subsidiary, AMG Bike Retail Corporation (“AMG Bike”) complies with the EU-U.S. Privacy Shield Framework and the Swiss – U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. AMG Bike has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield programme, and to view our certification, please visit https://www.privacyshield.gov/. AMG Bike is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC), the Department of Transportation or any other U.S. authorized statutory body.

Notwithstanding the above, for users who are residents of a member of the European Union or Switzerland, users may submit any unresolved complaints, demands, claims or actions whatsoever related to the EU/US Privacy Shield Framework or the Swiss – U.S. Privacy Shield Framework for resolution by arbitration by the American Arbitration Association (http://go.adr.org/privacyshield.html; International Centre for Dispute Resolution; A Division of the American Arbitration Association; Case Filing Services; 1101 Laurel Oak Road, Suite 100; Voorhees, NJ 08043; Phone: +1 856 435 6401; Freephone number in the US +1 877 495 4185; Fax number +1 877 304 8457; Fax number outside the US: +1 212 484 4178; Email box: casefiling@adr.org). It may be possible for you, under certain conditions, to invoke binding arbitration through the Privacy Shield panel as a last resort. In the event that an issue still cannot be resolved, you may invoke binding arbitration through the Privacy Shield panel. To learn more about the Privacy Shield programme, and to view AMG Bike’s certification, please visit www.privacyshield.gov/.

Users shall be provided with the opportunity to access Personal Information held by AMG Bike through their account portal and their local Country Office to correct, amend or delete any information that is inaccurate. Notwithstanding the foregoing, we are not required to provide such opportunity where the burden or expense of providing access is disproportionate to the risks to the requesting individual’s privacy, or where the rights of another individual would be violated.

Individuals have the opportunity to choose (opt in by consenting to submit) whether their Personal Information will be disclosed to a third party or used for a purpose other than that for which the information was originally collected. Personal Information collected through the warranty registration mechanism is not used for marketing purposes unless the User opts in.

AMG Bike’s accountability for personal data that it receives under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, AMG Bike remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless AMG Bike shows that it is not responsible for the event giving rise to the damage.

If you have any questions about our privacy practices or our implementation of the Privacy Shield Privacy Principles, please contact the Human Resources Director, The Bike Shop, Inc., 522 SE Monterey Rd. Stuart, FL 34994.

For California Residents

California Residents have a right, with some exceptions, to request that We delete their personal information and/or give them access (in-so-far as technically feasible in a portable format) to the personal information collected by Us within the last twelve (12) months. Such deletion and/or access requests related to personal information should be sent to CCPA@amg-bikes.com. You may also reach Us by tollfree telephone at 1 772-288-0846. If you send us an email requesting deletion or access to personal information, the requesting email MUST come from that specific email address associated with your personal information in order to verify that the request is valid and also to protect your personal information. In order to protect your information and because people may have the same name, we will only provide or delete personal information associated with such specific email address. We will not delete the personal information of a person who still owes a debt to AMG Bike, as it is considered personal information related to an ongoing transaction. As noted above, the easiest way to stop receiving emails is to click ‘unsubscribe’ on the bottom of any of our emails or to change your account preferences.

Web Accessibility Policy

We strive to maintain and increase the accessibility of this Website to ensure that persons with disabilities have full and equal enjoyment of AMG Bike’s Website and online experience. If you need assistance with accessibility as it related to AMG Bike’s website, please call Us by tollfree telephone at 1 772-288-0846 or email Us at accessibility@amg-bikes.com.



Information and Pricing

The prices in this website are MSRP, are intended only as a guide, and are subject to change without notice. The prices that are displayed in the shopping cart are available only through amg-bikes.com. From time to time, sale or closeout pricing may also appear on the website; sale and closeout pricing are only available through amg-bikes.com.

All photos, illustrations, colors, average weights, and specifications contained in this website are based on the production information at the time of publication. AMG Bike reserves the right to make changes at any time, without notice, in colors, weights, materials, equipment, specifications, and models. Any variations in colors shown may be due to the reproductive variations of the displaying process. Photos may include equipment not available in all markets. Some models may be shown with optional equipment. All product is subject to availability. E-bike and light power, ratings, and ranges are conditioned maximums and will decrease over the lifetime of the product.

Use of a live chat system

On this website, for the purpose of operating a live chat system that serves to answer live inquiries, your communicated chat name, your e-mail address and your communicated chat content are collected as data and stored for the course of the chat. The chat and your provided chat name and e-mail address are stored exclusively in a case file in the US. Cookies are used to operate the chat function. Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. The cookies make it possible to recognize the Internet browser of the site visitor in order to distinguish between individual users of the chat function of our website.
If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
n order to avoid the storage of cookies, you can set your internet browser so that no cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, switching off all cookies may mean that the chat function on our website can no longer be executed.